QueenieLi
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Hi, my
name is Queenie.
I'm a deployment strategist based in
Sydney, Australia.

S c r o l l
Let's work together

I bridge the gap between what a business strategy requires and what a technical rollout actually delivers.

I translate complex business challenges into technology solutions that drive adoption at scale. From uncovering requirements and shaping deployment strategies to coordinating enterprise rollouts, I focus on ensuring technology delivers meaningful business outcomes in line with successful implementation.

At Macquarie Group, I drive enterprise initiatives in Unified Communications across Zoom, Microsoft Teams, and AV platforms, working across business, engineering, security, and vendor teams to deliver workplace technology solutions at scale.

My professional journey

Experience that shapes my skillset.

Feb 2024 — Present

Deployment Strategist

Macquarie Group · Sydney, Australia

Leading enterprise technology rollouts from proof of concept to global deployment. I translate complex technical solutions into adoption strategies that work across business divisions, working closely with stakeholders to ensure smooth transitions and meaningful business outcomes.

Focus Enterprise AI adoption, unified communications, change management
Dec 2023 — Jan 2024

Consultant

A&A Limited · Hong Kong

Shaped the go-to-market strategy for MintMind, an AI platform for personalised employee upskilling. I led market research and developed a government proposal that positioned the product for Hong Kong with expansion into Southeast Asia, mapping market gaps and building the business case.

Focus AI product strategy, market analysis, government proposals
Jan 2022 — Dec 2023

Business Analyst

Transport for NSW · Sydney, Australia

Bridged the gap between rail safety operations and digital transformation. I translated complex stakeholder requirements into intuitive solutions, from PowerApps workflows to PowerBI dashboards to help thousands of railway staff move towards paperless, data-driven processes.

Focus Digital transformation, data visualisation, user-centred design
Jan 2022 — Feb 2022

Audit & Assurance Intern

Ernst & Young (EY) · Sydney, Australia

Conducted an EOFY audit for a LSEG-listed property fund and major financial services company. I tested controls, verified transactions, and learnt how rigorous processes and attention to detail build confidence in financial reporting, skills that now shape how I approach quality assurance in technology projects.

Focus Financial audit, process compliance, analytical rigour
Nov 2021 — Dec 2021

Technology Strategy & Transformation Consultant

Deloitte · Sydney, Australia

Helped public sector clients reimagine their IT infrastructure. I mapped current systems, defined future state architectures, and created transformation roadmaps, learning how to align technology changes with long-term business goals.

Focus IT transformation, strategic roadmapping, public sector consulting
Aug 2021 — Nov 2021

Sales Development Representative

WooliesX (Woolworths Group) · Sydney, Australia

Learnt how to connect product value to customer needs. I prospected leads, built relationships with stakeholders, and worked across IT and marketing teams to create enablement materials to discover how good systems and clear communication drive better outcomes.

Focus Sales strategy, stakeholder engagement, cross-functional collaboration

← Scroll to explore →

Work

Selected projects.

Zoom AI Companion

Enterprise Rollout

Led the enterprise rollout of Zoom's AI assistant across 20, 000+ employees at Macquarie Group. Coordinated technical deployment, stakeholder alignment, change management, and adoption strategy across eight business divisions.

Delivered a secure, governed AI solution leveraging Zero Data Retention architecture while navigating complex enterprise requirements, regulatory compliance, and organisational change at scale.

Strategy Change Management Stakeholder Alignment

Tech Assist AI Chatbot

Hackathon Concept

Designed a RAG-powered AI chatbot to transform how employees access internal documentation. Built the product strategy, use case framework, and adoption roadmap for an intelligent knowledge assistant that surfaces scattered information instantly.

Proposed a semantic search solution using vector embeddings and LLMs to replace manual navigation through fragmented knowledge repositories, reducing time-to-answer from minutes to seconds.

AI Strategy Use Case Design Product Planning

OnTrack

Startup Idea

A gamified productivity app that turns procrastination into progress through financial accountability. Currently in pilot deployment with live TestFlight beta, combining behavioral psychology, streak mechanics, and AI-powered task prioritisation to help users build sustainable habits.

Built around a "commitment jar" model where users stake money on their goals, complete tasks to keep the cash, or miss deadlines and watch it disappear. Over 1 year of user research, design iteration, and product development.

Product Design UX Strategy System Planning
See all projects →
About

A little more about me.

As a passionate creator specialising in the food and entertainment space, I collaborate with businesses to drive customer engagement and increase visibility through campaigns.

Beyond the camera, I'm constantly exploring Sydney's food scene, discovering new experiences, and finding inspiration for my next project. You'll also find me training for my next running race or chasing my next creative challenge.

10+Businesses partnered
100K+Views across platforms
Creative Expertise
Content Strategy Digital Marketing Brand Storytelling Campaign Development Visual Content Social Media Growth